What is "healthy"?

5-2-1-0 is an easily-understood program created by Let’s Go! in Maine to help parents, children, educators, child care providers, and others remember four important healthy living recommendations:

These research-based strategies come from the American Academy of Pediatrics, U.S. Department of Health and Human Services, and Centers for Disease Control and Prevention (CDC). A CDC-backed study in Maine proved that consistent exposure to this simple 5-2-1-0 message not only increased awareness of the specific daily recommendations but also improved families’ performance on at least two of the four daily goals.

As a result, childhood health advocates all across the country have incorporated the 5-2-1-0 message into their own initiatives, ensuring consistent communication nationwide. We have done the same, incorporating the 5-2-1-0 message into the Jump IN Pledge and our ongoing public awareness efforts.

Get strategies to help you meet the 5-2-1-0 goals.

Public Awareness Campaign 2023

In 2022, Jump IN secured funding for the initial year of a 3-year approach to engaging the community in understanding and taking action on 5210 healthy habits. Partnering with Radio One, this sponsorship package will launch in early 2023 and focus on Black and Latino households in Marion County through a combination of radio advertising, community events, Radio One personality endorsements, and strategic on-air interviews highlighting 5210 and the resources available to support these healthy habits. 

Integrating healthy messages into existing programs

As a result of Jump IN's partnerships with the Social Health Association of Indiana and Ruth Lilly Health Education Center at Marian University, healthy 5-2-1-0 messages were successfully integrated into health education enrichment curricula for grades 4-6. In central Indiana alone, these organizations reached more than 10,000 students from 34 schools in the first six months of the 2016-2017 school year. 

Spreading the word in our communities

Jump IN's robust Resource Hub contains more than 200 documents, handouts, toolkits, and other resources that support our partners in making healthy changes to children's everyday environments. Resource Guides developed from the most credible public and private sources offer easy-to-use intructions for making change in places, neighborhoods, and communities. Our Healthy Kids Blog further supports these efforts. Subscribe now to get blog posts and alerts about valuable tools for healthy change. 

Visit Our Resource Hub

The Jump IN Pledge for Healthy Kids is a commitment to eat and drink healthy, be active, and teach healthy habits to children and families. When you Pledge, we support your efforts. Learn more about the Jump IN Pledge.